A Sneak Peek at a New Look

This fall you’ll see a fresh look to our packaging. It’s been 9 years since we updated our labels and packages, and we feel it’s time to refresh the Breckenridge Brewery packaging you see on the shelves. The process has been exciting and challenging. How do we pay homage to our past while incorporating all that makes us who we are today?

“We’ve grown and evolved in our 27 year history, and our packaging should evolve with us,” explains George O’Neill, Director of Sales and Marketing. “We are excited to share our new direction. We think it better represent the creativity, innovation, craftsmanship, and attention to detail that goes into all of our beers.”

The new designs, created by VSA Partners, feature interesting illustrations and bold, eye-catching colors. Artist Florian Schommer created scenes that pull you in – they capture a moment in time and invite you to be a part of it. In doing so, they reflect the welcoming, comforting vibe that has always been a part of us and our beers. We hope they tell a story that shares what we deem important – a respect for the craft, an insistence on fine ingredients, our continued focus innovation, and an overarching commitment to quality.

Look for these new designs in stores this fall!