Breckenridge Brewery, Never Summer Team Up To Celebrate Opening Day



Colorado in November is all about gearing up for Opening Day of the ski and snowboard season. To celebrate this uniquely Rocky Mountain holiday, we partnered with Never Summer Industries to create an Artist Series collaboration snowboard. To win one, check our Opening Day party finder at the bottom of the page.

Back in July we asked 10 Colorado artists to create a snowboard design that could become the first Artist Series board for the collaboration. After an online voting event and live showings of the artists' designs, judges determined that John Vogl’s incredibly detailed, wildlife-inspired artwork would grace 250 boards.

While Never Summer was handcrafting the inaugural Artist Series, SL All Mountain snowboards, we were off brewing a special release Hoppy Imperial Red Ale, called "Imperial Express." The all-terrain, all-condition board is Never Summer’s most popular and versatile model, setting the standard for all mountain freestyle performance and durability. The draft-only beer, Imperial Express, will be available throughout Colorado while supplies last. We will be serving it up at special Opening Day celebrations and promotions.

The bulk of these 250 snowboards will be given away in bars and liquor stores at 2013 Ski/ Snowboard “Opening Day” celebrations throughout November. A celebratory Breckenridge Brewery | Never Summer Industries Opening Day launch party is slated for 5PM on November 8 at Punch Bowl Social in Denver.